HBR Live at Tatarklubben

Upgrade your toolbox with books by visiting authors

The content for Tatarklubben is presented by recently published authors and editors from Harvard Business Review Press, an affiliate of Harvard Business School. Below you can buy all visiting authors’ books at a 20% discount from Saxo.com via the image links. Members of Tatarklubben already receive every book directly in the mail prior to each event as part of their membership.

At the bottom of this page you can see how to apply the coupon code and claim your 20% discount.

What’s Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise

Peter Weill & Stephanie Woerner
Digital transformation is not about technology–it’s about change. In the rapidly changing digital economy, you can’t succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital–and the potential opportunity–they lack a common language and compelling framework to help them assess it and guide them in responding. They don’t know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. The book sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what’s needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

Human + Machine: Reimagining Work in the Age of AI

H. James Wilson & Paul R. Daugherty
AI is radically transforming business. Are you ready? Artificial intelligence is here right now–in software that senses what we need, supply chains that “think” in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In “Human + Machine,” Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization–whether related to breakthrough innovation, everyday customer service, or personal productivity habits.

Creating Great Choices: A Leader’s Guide to Integrative Thinking

Jennifer Riel & Roger Martin
Move Beyond Trade-Off Thinking. When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn’t good enough? What do we do when the choices in front of us don’t get us what we need? In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and superior answer. In “Creating Great Choices,” Martin and his longtime thinking partner Jennifer Riel vividly illustrate how integrative thinking works, and how to do it. The book includes fresh stories of successful integrative thinkers that will demystify the process of creative problem solving, as well as practical tools and exercises to help readers engage with the ideas.

Conscious Capitalism Field Guide: Tools for Transforming Your Organization
Raj Sisodia, Timothy Henry, and Thomas Eckschmidt
You subscribe to the basic idea that business can do more than make money, but you’re not sure how to act on that conviction or how to share it with the rest of your organization. The “Conscious Capitalism Field Guide”–the authoritative follow-up to the bestselling book “Conscious Capitalism,” by John Mackey, CEO of Whole Foods Market, and leadership expert Raj Sisodia–gives you the tools for sharing and implementing the principles of higher purpose and conscious business throughout your organization. This practical guide provides hands-on materials–the same tools used in companies such as Whole Foods Market, Southwest Airlines, Life is Good, The Container Store, Barry-Wehmiller, Zappos, and many others–that you can use on your own, with your team, or with others throughout your organization to build conscious leadership and practices into your business. You and your team will: write a purpose statement; learn how to create win-win-win relationships with all your stakeholders; create a “culture playbook” for your company; develop a leadership checklist for your organization; build a personal leadership development plan; set priorities for the coming year and beyond.

White Working Class: Overcoming Class Cluelessness in America
Joan C. Williams
Around the world, populist movements are gaining traction among the white working class. Meanwhile, members of the professional elite–journalists, managers, and establishment politicians–are on the outside looking in, left to argue over the reasons. In “White Working Class,” Joan C. Williams, described as having “something approaching rock star status” by the “New York Times,” explains why so much of the elite’s analysis of the white working class is misguided, rooted in class cluelessness. While white working-class motivations are often dismissed as racist or xenophobic, Williams shows that they have their own class consciousness. For anyone stunned by the rise of populist, nationalist movements, wondering why so many would seemingly vote against their own economic interests, or simply feeling like a stranger in their own country, “White Working Class” will be a convincing primer on how to connect with a crucial set of workers – and voters.

HBR’s 10 Must Reads on Sales

Matt Dixon, Philip Kotler, Andris A. Zolters, Manish Goyal, et al.
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople. If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of “Harvard Business Review” articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer’s buying center; Integrate your sales and marketing operations; Assess your business cycle and its impact on your sales force; Transition away from solution sales; Leverage the power of micromarkets; Introduce tiebreaker selling and consensus selling; Motivate your sales force properly.

HBR’s 10 Must Reads on Communication

Steve Denning, Robert B. Cialdini, Nick Morgan, and Deborah Tannen
The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read nothing else on communicating effectively, read these 10 articles. The HBR editors have combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact–no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: (1) Pitch your brilliant idea–successfully, (2) Connect with your audience, (3) Establish credibility, (4) Inspire others to carry out your vision, (5) Adapt to stakeholders’ decision-making styles, (6) Frame goals around common interests, and (7) Build consensus and win support.

The Network Imperative: How to Survive and Grow in the Age of Digital Business Models

Megan Beck, Barry Libert, and Jerry Wind
Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. “The Network Imperative” is a call to action for managers and executives to embrace network-based business models. Supported by research that covers fifteen hundred companies, the authors guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model.

How to Be Happy at Work: The Power of Purpose, Hope, and Friendship
Annie McKee
Life’s too short to be unhappy at work. So many of us are feeling fed up, burned out, and unhappy at work: the constant pressure and stress, the unending changes, the politics–people feel as though they can’t give much more, and performance is suffering. But it’s work, after all, right? Should we even expect to be fulfilled and happy at work? Yes, we should, says Annie McKee, coauthor of the bestselling “Primal Leadership.” In her new transformative book, she makes the most compelling case yet that happiness–and the full engagement that comes with it–is more important than ever in today’s workplace, and she sheds new light on the powerful relationship of happiness to individual, team, and organizational success. “How to Be Happy at Work” deepens our understanding of what it means to be truly fulfilled and effective at work and provides clear, practical advice and instruction for how to get there–no matter what job you have.

HBR Guide to Dealing with Conflict
Amy Gallo
While some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited time and resources, and fragile egos. Sure, we share the same overarching goals as our colleagues, but we don’t always agree on how to achieve them. The “HBR Guide to Dealing with Conflict” will give you the advice you need to: Understand the most common sources of conflict; Explore your options for addressing a disagreement; Recognize whether you–and your counterpart–typically seek or avoid conflict; Prepare for and engage in a difficult conversation; Manage your and your counterpart’s emotions; Develop a resolution together; Know when to walk away.

HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review
Peter Cappelli, Michael E. Porter, Robert S. Kaplan, Daniel Kahneman, et al.
A year’s worth of management wisdom, all in one place. We’ve reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: Reconsider what keeps your customers coming back; Create visualizations that send a clear message; Assess how quickly disruptive change is coming to your industry; Boost engagement by giving your employees the freedom to break the rules; Understand what blockchain is and how it will affect your industry; Get your product in customers’ hands faster by accelerating your research and development phase.

Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive
Dorie Clark

What does it take to create the career you want? It’s no secret that the world of work has changed, and we’re shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. Many professionals dream of becoming independent, but there’s a major obstacle they face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, and bring in a steady flow of new clients, can be a daunting prospect. The book provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.

HBR’s 10 Must Reads on Managing Across Cultures

Erin Meyer, Jeanne Brett, Yves L. Doz, et al.
Put an end to miscommunication and inefficiency–and tap into the strengths of your diverse team. If you read nothing else on managing across cultures, read these 10 articles. The editors have combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a multicultural team in a single location. This book will inspire you to: Develop your cultural intelligence, Overcome conflict on a team where cultural norms differ, Adopt a common language for more efficient communication, Use the diverse perspectives of your employees to find new business opportunities, Take varying cultural practices into account when resolving ethical issues, and Accommodate and plan for your expatriate employees.

Edge Strategy: A New Mindset for Profitable Growth

Alan Lewis & Dan McKone
Are you missing opportunities for growth that are right in front of you? Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities. With engaging examples across many industries, Lewis and McKone coach you on how to identify and assess each of the different “edges” and then provide concrete insights and advice on applying edge strategy and tactics to use in specific business contexts. The book concludes with a ten-step process to help executives and managers find and leverage the edges in their own companies.

The Analytical Marketer: How to Transform Your Marketing Organization
Adele Sweetwood
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. “The Analytical Marketer” provides critical insight into the changing marketing organization–digital, agile, and analytical–and the tools for reinventing it. Written by the head of global marketing for SAS, “The Analytical Marketer” is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.

Power Cues – The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact
Nick Morgan
Take control of your communications–before someone else does. What if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical of such a claim–but it’s largely true. Our brains are constantly transmitting and receiving signals of which we are unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do next–and we become conscious of the decisions only after we start acting on them. In this provocative yet practical book, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others–subtle gestures, sounds, and signals–that elicit emotion. He then provides a clear, useful framework of seven “power cues” that will be essential for any leader in business, the public sector, or almost any context.

Sense & Respond – How Successful Organizations Listen to Customers and Create New Products
Jeff Gothelf and Josh Seiden
New, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders. But this is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. In “Sense and Respond,” Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them-and to continuously innovate within them. This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

The Founders Mentality – How to Overcome the Predictable Crises of Growth
Chris Zook and James Allen
Three Principles for Managing–and Avoiding–the Problems of Growth. Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling “Profit from the Core,” researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external–increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”–behaviors typically embodied by a bold, ambitious founder–to restore speed, focus, and connection to customers.

Superconsumers – A Simple, Speedy, and Sustainable Path to Superior Growth
Eddie Yoon
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers–they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In “Superconsumers,” growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, “Superconsumers” is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

Matchmakers – The New Economics of Multisided Platforms
David Evans, Global Economics Group
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. In the book, Evans and Schmalensee explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and “Matchmakers”–rich with stories from platform winners and losers–is the one book you’ll need in order to navigate this appealing but confusing world.

The Moment of Clarity – Using the Human Sciences to Solve Your Toughest Business Problems
Mikkel B. Rasmussen and Christian Madsbjerg
Businesses need a new type of problem solving, because they are getting people wrong. Traditional problem-solving methods serve us well for some of the everyday challenges of business, but because these tools are based on a flawed model of human behavior they tend to be ineffective with problems involving a high degree of uncertainty. And that is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning. The book examines the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences–anthropology, sociology, philosophy, and psychology–“The Moment of Clarity” introduces a practical framework called sensemaking, whose nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets.

Disrupting Digital Business – Create an Authentic Experience in the Peer-to-Peer Economy
R “Ray” Wang
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises–no matter how their customers interact with them. But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending. The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse. Organizations can take part in this conversation only if they recognize how and where it’s happening. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind. Technology guru Ray Wang shows how organizations can surf the waves of change–how they can keep their promises.

Innovation As Usual – How to Help Your People Bring Great Ideas to Life
Thomas Wedell-Wedellsborg and Paddy Miller
Turn team members into innovators… Most organizations approach innovation as if it were a sideline activity. Every so often employees are sent to ‘Brainstorm Island”: an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it’s back to business as usual. Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become “innovation architects,” creating an ecosystem in which people engage in key innovation behaviors as part of their daily work. In short, this book is about getting to a state of “innovation as usual,” where regular employees–in jobs like finance, marketing, sales, or operations–make innovation happen in a way that’s both systemic and sustainable. So cancel that off-site. Instead, read “Innovation as Usual”–and put innovation at the core of your business.

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