Panel discussion

See the future first by understanding forces shaping the business world long before they enter the mainstream.

The content for Tatarklubben is created in partnership with Harward Business Review, an affiliate of Harvard Business School. At the events their authors and editors provide you with robust frameworks for exploring and understanding issues and addressing key challenges in business today.


Dorie Clark
Dorie Clark

Reinventing You – Define Your Brand, Imagine Your Future (HBR Press)
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business ReviewTIME, Entrepreneur, and the World Economic Forum blog.
Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University and a Visiting Professor for IE Business School. She is the author of Reinventing You (Harvard Business Review Press, 2013) and Stand Out (Portfolio/ Penguin, 2015).

Erin Meyer, INSEAD
Managing Across Cultures – Breaking Through the Invisible Boundaries of Global Business (HBR Press)
Erin is a professor at INSEAD, one of the leading international business schools. Her work focuses on how the world’s most successful managers navigate the complexities of cultural differences in a global environment. She offers cutting-edge insight and practical strategies to improve the effectiveness of projects that span the globe.

Dan McKone & Alan Lewis, L.E.K. Consulting
Edge Strategy – A New Mindset for Profitable Growth (HBR Press)
Dan McKone is a Managing Director and Partner at L.E.K. Consulting and a member of L.E.K.’s Global Leadership Team. He has led hundreds of client engagements across many industries and has spent the last two decades advising on corporate strategy and growth, business model evolution, and value-based decision making.
Alan Lewis is a Managing Director and Partner in L.E.K. Consulting’s Boston office. He has spent the last twelve years helping companies large and small to identify new growth opportunities and realize the benefits. He started his career as a professional engineer, commercializing new technologies in the chemicals sector. Alan was also selected as a Top 25 Consultant by Consulting magazine in 2016 for Excellence in Retail.

Adele Sweetwood, SAS Institute
The Analytical Marketer – How to Transform Your Marketing Organization (HBR Press)
Adele Sweetwood is the Senior Vice President of Global Marketing for SAS, the world’s leading analytics company. Her book, The Analytical Marketer, is based on firsthand experience: Challenged to change by its company’s own analytical products, the SAS marketing organization was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer.

Dr. Nick Morgan
Power Cues – The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact (HBR Press)
Nick is one of America’s top communication theorists and coaches. He has spoken, led conferences, and moderated panels at venues around the world. Nick is a former Fellow at the Center for Public Leadership at Harvard’s Kennedy School of Government. He founded Public Words Inc, a consulting firm specializing in communications, in 1997. 
Nick has been commissioned by Fortune 50 companies to write for many CEOs and presidents. He has coached people to give Congressional testimony, to appear on the Today Show, and to deliver an unforgettable TED talk. He has worked widely with political and educational leaders.

Jeff Gothelf & Josh Seiden

Sense & Respond – How Successful Organizations Listen to Customers and Create New Products (HBR Press)
Jeff and Josh were already experienced digital product design leaders when they met in 2008. Their friendship led to a business partnership and eventually, to Sense and Respond, their second book together. Their first book, “Lean UX: Applying Lean Principles to Improve User Experience,” is widely regarded as one of the most important User Experience books in recent years. Together, Jeff and Josh have spent years working with digital product teams and the companies that support them. They’ve helped teams launch digital businesses, and trained individuals, teams, and leaders around the world, and are excited to share what they’ve learned with you.

Chris Zook
Chris Zook, Bain & Company
The Founders Mentality – How to Overcome the Predictable Crises of Growth (HBR Press)
Chris has written six books and dozens of articles with Harvard Business Review Press over the last 15 years. His books have been best sellers in their categories and have often appeared on recommended lists in The Economist, FT, and Forbes. Chris has been a keynote speaker at a wide range of international and business forums including the World Economic Forum, the World Knowledge Forum, the Forbes’ CEO Conference, the BusinessWeek CEO Conference, the Economist Summit, and Endeavour’s entrepreneur summits. Chris has received a number of accolades for his work on strategy including: Times of London – “Top 50 Business Thinkers”; FT Guide to Strategy – “One of most interesting strategic thinkers working today”; Top 100 business books of all time award; FT and Economist “Books of the year” list.


Eddie Yoon, The Cambridge Group
Superconsumers – A Simple, Speedy, and Sustainable Path to Superior Growth
Eddie is a strategy consultant with over 15 years of experience, is a principal with The Cambridge Group, a leading growth strategy firm that is part of Nielsen. He writes regularly on the ideas of superconsumers and category creation as a regular contributor to Harvard Business Review.

Martin Lindstrom
Small Data – The Tiny Clues That Uncover Huge Trends (St. Martin’s Press)
Change Agent. Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands. Lindstrom is the recipient of TIME Magazine’s “World’s 100 Most Influential People”. He is a New York Times and Wall St Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed.


David Evans

David Evans, Global Economics Group
Matchmakers – The New Economics of Multisided Platforms (HBR Press)
David is an economist, business advisor and a recognized global authority on the design and implementation of complex business strategies and business models. David is among the early pioneers in the research of “multi-sided markets” and the economic principles that inform the unique design of business models, pricing and incentive structures, and product design for these platform-based businesses. David is a visiting professor at University College London and the University of Chicago. David has a Ph.D. and undergraduate degree in economics from the University of Chicago. He also serves on the boards of several high-technology companies and is a longtime advisor to some of the largest platform-based companies in the world.


Mikkel B Rasmussen
Mikkel B. Rasmussen, ReD Associates
The Moment of Clarity – Using the Human Sciences to Solve Your Toughest Business Problems (HBR Press)
Mikkel B. Rasmussen, one of the founding partners of ReD Associates, is an expert in innovation and business creativity. As the director of ReD Associates Europe, he works closely with the top management of some of Europe’s most forward-looking companies, including Adidas, Lego and Novo Nordisk. His work has led to several breakthrough technologies and products in the markets for toys, sporting goods and health care. In his practice at ReD, Rasmussen has pioneered new thinking on how to make social science methodology practical, creative and effective in business.


R “Ray” Wang, 
Constellation Research
Disrupting Digital Business – Create an Authentic Experience in the Peer-to-Peer Economy (HBR Press)
R “Ray” Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc. Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital. His Silicon Valley research firm, Constellation Research, Inc., advises Global 2000 companies on the future, business strategy, and disruptive technology adoption. Ray is a regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service, and other global media outlets. Wang has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.

Wedell-Wedellsborg 2 - 3 MB JPG - Photo credit 'Gregers Heering'
Thomas Wedell-Wedellsborg, Innovation Architects
Innovation As Usual – How to Help Your People Bring Great Ideas to Life (HBR Press)
Thomas Wedell-Wedellsborg is the co-author of “Innovation as Usual”, a Harvard Business Review Press book on the art of driving innovation in regular organizations. His research has been featured in Harvard Business Review, The Sunday Times, The Telegraph, BBC Radio, Bloomberg Businessweek and the Financial Times. In 2014, Britain’s HR Magazine included Wedell-Wedellsborg on their list of “Top 20 International Thinkers”. Alongside his academic activities, Wedell-Wedellsborg is a Partner at the advisory firm The Innovation Architects, where he has worked with managers in nearly all parts of the globe, including China, India, Russia, Singapore, Britain, France and his native country, Denmark. As a keynote speaker, he has appeared at events such as Time Warner’s Senior Leadership Series, HP’s European Executive Partner Summit, Johnson & Johnson’s HCS Fall Leadership Meeting, and The Economist’s Talent Management Conference. Photo credit: Gregers Heering.